Gamification & Augmented Reality Marketing Seminar
(Integrating game mechanics or game dynamics into a marketing strategy to drive participation and engagement)23 August 2013
The Forum-Turbine Hall, Newtown, Johannesburg
OBJECTIVE
This one day seminar & expo will provide a unique insight into the capabilities, innovations, successes and future direction of Gamification and Augmented Reality Marketing. This platform is designed to bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace what these phenomenal concepts brings.
Who should attend?
Anyone & everyone looking to truly enhance their product/brand in an innovative way, pushing marketing & advertising boundaries. More specifically…..
- Heads of marketing
- Brand managers
- Publishers
- Media agencies
- App developers
- Technology providers
- AR start-ups
- Gaming and AR-enthusiasts
- PR agencies
Speakers, Companies and Exhibitors in attendance
- Priven Reddy – CEO - Kagiso Interactive (Augmented Reality Apps Developers)- Sean Pashley – COO – Starfish Mobile (Mobile Marketing and Advertising)
- Glen Gillis – MD – Sea Monsters (Animation and Game developers)
- Leon Moodley – CEO – MOBITI (Augmented Reality and Gamification App Developers)
- Marco Rosa – Managing Partner – Formula D Interactive
- Michael Wolf – Managing Partner – Formula D Interactive
- Ryan Sauer – Director – Search Online Consulting
Networking – the event offers a unique opportunity for technology providers to develop a personal and direct relationship with current & potential clients and for new adopters of these technologies to discuss first hand with those driving forward the sectors and like-minded marketers.
This Seminar is designed to educate on new technologies & best practices, whilst providing the opportunity to hear directly from leading industry speakers & brands that have successful implemented Gamification and Augmented Reality into their marketing strategies.
Inspiring atmosphere to gain new ideas, try new concepts, share experiences & discuss common problems……….
Dear Marketing Professional
Games are powerful, lots of people play them and they play them with high levels of engagement. Educampus Corporate (A Division of Educampus South Africa) has just completed a comprehensive research in to “Gamification and Augmented Reality Marketing” in South Africa. Instead of “Where’s the Beef”, think “Where’s the game?”, Gamification is quickly becoming an important aspect of marketing in today’s world. The gaming phenomenon has exploded, according to the annual Tech Trends report from Deloitte, gamification is one of the key disruptors that will have a major effect on companies in the not-so-distant future. Along with social media, enterprise mobility, user empowerment and cloud technology, it is one of the five main forces changing the way people do business.
We are hosting a One (1) Day Seminar that is aimed at providing Marketers, industry advocates, leading technology providers and innovative companies/brands (looking to discover, explore and embrace these concepts) with a unique platform to gain insight into the capabilities, innovations, successes and future direction of these two innovative concepts in South Africa.
The event is to be held at the Anglo Gold Ashanti Head Office in Johannesburg (The Forum-Turbine Hall, Newtown). Our research clearly indicates that “Gamification and Augmented Reality Technology” in South Africa are a “must” for marketers, it has a massive potential to attract and retain customers, a number of brands in SA have already taken the mechanics of gaming and implemented it alongside their marketing strategy in an attempt to increase user engagement.
Forward thinking marketers and businesses understand that gaming can become an important aspect of their marketing strategy, it is the smart way to do business.
The idea of using gaming as a marketing tool is not new, however with Smartphones, Apps and the Internet playing a key role in most people’s lives; it has changed how gaming works in new and unexpected directions. In the “old days”, businesses successfully employed strategies such as “buy ten, get one free”. Credit card companies, retail stores and similar businesses began to offer (and still offer) savings, rewards or bonuses for using their products. These practices are successful in building and retaining customer loyalty, and it is no surprise that they are still used, often in new ways that involve online gaming. In today’s online world, there are infinitely more ways to use and expand on such marketing strategies. Online gaming is an invaluable way to involve and build a base of interested and engaged customers.
Understanding the psychology of the gamer is vital to using gaming as a marketing strategy. This is where ‘game mechanics’ come into play. It is important to build a game that is enjoyable and encourages the gamer to continue playing. Businesses that can use game mechanics successfully, and develop a good game as part of their gaming marketing strategy are the ones who will be successful.
Take advantage of this opportunity to learn how those who are doing it, do it……….
Looking forward to welcoming you on this informative One (1) Day, Fun Filled event
Donald Phejane
Senior Researcher
Seminar pricing and Early Bird Specials
Registration Fee:
R2 500.00 + 14% VAT = R2 850 per delegateEarly bird Bookings and Special Discounts
Register and Pay before 19 July and receive a 10% discount
Register and Pay before 2 August and receive a 5% discount
Register 4 delegates and get the 5th Seat for FREE
Exhibit at this event
This event attracts a targeted core audience of professionals in the digital marketing and advertising space, captains of industry, public-sector officials, academics and highly influential decision makers in the upper LSMs.Exhibiting at the event will provide you with a unique marketing opportunity, which would significantly enhance your organisation's profile in the market.
Speaking to marketing practitioners during research, they asked to be exposed to Software/App solutions available. So, to exhibit at this event reserve your space today, call Donald on +27 11 025 0371, Mobile 078 740 0391 OR email donald@educampus.co.za.
Exhibition Prices and Special Discounts
- 3X3 Stand @ R6 999.00 + 14% VAT- Book and pay your stand on or before 31 July and get a 20% discount
- Book your stand on or before 19 July and get a 10% discount
Sponsor this event
Sponsorship package integrates:- Public Relations - The prestige of being associated with a vital event on the marketing calendar in 2013.
- A unique advertising and marketing opportunity, helping you interact directly with your industry peers and target market.
- The opportunity to be associated with an event that offers a platform designed specifically to “bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace what these phenomenal concepts brings”.
- This exhibition allows you the opportunity to actively market your products and services to your company's target market directly.
So whether you are looking to:
• Introduce new products• Expand your marketing campaign
• Improve your profile in the market
• Increase sales
• Maintain brand awareness and market share
Sponsoring this event will help you reach your target audience and bring you into contact with key stake-holders across all sectors.
Sponsorship packages and special discounts
Lead Sponsor – R120 000.00Gold Sponsor – R80 000.00
Silver Sponsor – R50 000.00
Special Discounts
Confirm and pay your Sponsorship on or before 19 July and get a 15% DiscountBecome a Media Partner
To become a media partner of this event, please call Donald Phejane on 0787400391 or email donald@educampus.co.zaABOUT THE ORGANISERS
Educampus Corporate is a division of Educampus South Africa, a trademark of Net2G Technologies (Pty) Ltd, an ICITP accredited training provider that caters specifically for the corporate market. We provide short training courses and seminars, with a specific focus on Marketing, Information Technology and Business Management. As a business to business division of Educampus South Africa, our aim is to provide corporates with the best quality educational products that will see them advance further in their individual careers. As an MICT SETA accredited training provider, most of our programmes are career-oriented and NQF aligned.Visit our website on: www.educampus.co.za
ABOUT THE VENUE
The Forum (Turbine Hall), situated in Newtown has been designed to accommodate a wide range of requirements and offers a five star service, state of the art technology, exceptional food, décor and style.
Visit their website: www.theforum.co.za
PROGRAMME
08:00 – 08:30 Tea/Coffee and Networking08:30 Chairperson’s Remarks
08:45 Opening and Welcome by Lead Sponsor
09:00 Keynote Presentation
Priven Reddy, CEO: Kagiso Interactive Media
09:45 "Applying gamification techniques to the low-end handset spectrum in the Sub-Saharan Africa market"
Sean Pashley, CCO: Starfish Mobile
10:30 Mid-Morning Tea/Coffee Break
10:45 The power of games for corporate communication and training
- Engaging audiences with game mechanics
- Using digital role play games for PR and CRM
Michael Wolf, Managing Partner: Formula D Interactive
11:30 The ABC of game design
- How do games work
- Design guidelines for successful games
- Linking games to “serious” outcomes
- Best practise examples
Marco Rosa, Managing Partner: Formula D Interactive
12:15 – 13:15 LUNCHEON
13:15 The role of Storytelling in a Digital Age
(A specific focus on Games and Gamification, How the art of telling a good story is still intrinsic to the success of any digital media being produced today)
Glenn Gillis, Managing Director: Sea Monster Entertainment
14:00 Presentation
Leon Moodley, Managing Director: MOBITI
14:45 How Gamification is reshaping Businesses - Panel Discussions
Businesses should start thinking differently about how to engage customers and employees. Gamification can provide a reason for a customer to visit a website or a store more often. It could give employees a new way to obtain the feedback they desire on job performance. It could connect customers in a way that makes them feel rewarded and respected for their opinions and support of your business or product.
In today’s engagement economy, where time and attention are becoming increasingly scarce and resources precious, people are likely to gravitate to activities that are authentically rewarding and filled with the opportunities to achieve, grow and socialize. The lessons that can be learned from games and game designers are one set of tools to help us increase our return in such an economy.
If you’re ready to play: game on……...
Panelists
- Priven Reddy- Glenn Gillis
- Sean Pashley
- Leon Moodley
- Michael Wolf
- Marco Rosa
- Dr Nikaulus Erbel
Moderator: Ryan Sour, Managing Partner: Search Online Consulting
15:45 Closing Remarks (Lead Sponsor)
16:00 – 20:00 Wine and Cheese Networking and Exhibition with Live Performance
ABOUT THE SPEAKERS
Priven ReddyPriven is the CEO and founding member of Kagiso Interactive, a leading Durban based web and mobile applications development agency, Kagiso Interactive believes in providing forward thinking creative solutions that yield exceptional results.
https://mobile.twitter.com/kagisomedia
Sean PashleyStarfish Mobile has a footprint in 20 Sub-Saharan Africa (SSA) markets with 30 Telco deals, Since 2003, it has deployed more than 4 000 campaigns for brands and Telco’s alike. In effect, Starfish Mobile has been developing gamification campaigns since 2005 – well before the term was coined. Given the dominance of non-smartphones in the SSA region, Starfish Mobile has devised campaigns that encompass gamification principles whilst addressing the handset limitations. As more and more brands head ’north of the borders’ they need to take cognisance of the fact that they need to adapt what they have done in Africa’s most advanced handset market to be relevanthttp://www.starfishmobile.com/
Michael Wolf & Marco RosaMarco and Michael are co-founders of Formula D Interactive, a specialized design consultancy focusing on interactive experiences for communication and learning. They design unique and memorable experiences for museums, science centres, corporate visitor centres and brand lands.https://mobile.twitter.com/_FDI_
Glenn GillisGlenn is the Managing Director of Sea Monster Entertainment, one of South Africa’s pre-eminent animations, gaming and augmented reality companies. Sea Monster creates captivating visual and technological experiences using 2D animation, games, apps and augmented reality.https://mobile.twitter.com/SeamonsterSA
Leon MoodleyLeon is the founder of Mobiti, a design and engineering firm that specializes in breaking new boundaries in human interactions with technology, Mobiti specializes in Mobile Application Development, Augmented Reality and M2M solutions http://www.mobiti.co.za/
Ryan Sauer
Ryan is the director at Search Online Consulting (SOC) where he works with large corporate clients who require a strong online presence and marketing strategy. SOC is a full service agency that assists clients by planning, managing and measuring online marketing strategies, hence assisting in creating measurable return on investment (ROI). SOC achieves the above objective by offering a multitude of services (these services include; consulting, website design, search engine
optimization (SEO), pay per click campaigns, social marketing etc).
https://twitter.com/SearchOC
FOLLOW US
Tweets by @GamificationSem ">"https://www.facebook.com/events/list#!/events/148243628701415/">https://www.facebook.com/events/list#!/events/148243628701415/
https://twitter.com/GamificationSem
To Register
Call: +27 11 025 0371
E-mail: info@educampus.co.za
Web: www.educampus.co.za
................................................................................................................................................................................
